Struggling to sell? Is your asking price correct?

19th June 2026
Home > News > Struggling to sell? Is your asking price correct?

The Grantham Property News

Is your Asking Price Right? 

Making the leap to sell your house is a significant decision often preceded by extensive discussions about where to move, why, and what type of house to buy next. One of the most crucial aspects of selling your home is determining the right price, as it directly influences what you can afford in your next purchase and all too often the marketing price goes too high to start with which doesn’t help YOU.

Finding the Right Price

Determining the asking price may seem straightforward, but it’s essential to understand that this is the price at which we will market your property. It's crucial that this price is fair and achievable. Our team at Secure My Sale Estate Agents has years of experience in the Grantham area, allowing us to accurately assess property values based on various factors, including:

  • Recent sales of comparable homes in the neighbourhood
  • The overall condition of your property
  • Current market demand
  • Examples of their 28 Day Challenge on selling homes

For instance, if a similar house sold for a specific price, we’ll evaluate whether your home is in the same condition or if it requires renovations.

Is the Asking Price the Right Price?

The right price is often the selling price, and we are committed to achieving the best possible outcome for you. We believe in being realistic rather than inflating your property’s value just to win your business. If a home is priced too high, it may deter potential buyers, while a price set too low might undervalue your property.

Do You Have to Accept the Asking Price Suggestion?

Absolutely not! You may have your own research and insights that suggest a different price point. You can always ask your estate agent to list your home at a higher price. However, keep in mind that experienced agents understand the local market and can guide you on what prices will attract buyers effectively.

Will You Achieve the Asking Price?

If your property is priced correctly, there’s no reason why it shouldn’t reach the asking price. Many factors influence this, but you can enhance your chances by ensuring your home is well-presented. Make sure the exterior is inviting, rooms are clean and organized, and the garden is tidy. A well-prepared home creates a great first impression.

What If Your Property Doesn’t Attract Interest?

If your beautifully presented home isn’t drawing viewings, the price may be a factor. Consider whether the asking price is too high, potentially deterring buyers, or too low, which could raise suspicions about the property's condition. If you’ve opted for a price higher than your agent’s valuation, it might be time to reconsider.

Selling your home can be an emotional journey, filled with memories and personal touches. However, it’s essential to approach the sale with a business mindset, ensuring you set a realistic price. If you’d like a professional to come and have a chat with you about your home contact us HERE

Comment from Jason Lee FNAVA MNAEA: "In today’s dynamic market, accurately pricing your home is more critical than ever. With our expertise at Secure My Sale, we’re here to guide you every step of the way, ensuring you achieve the best possible outcome."

For a free, no-obligation appraisal of your home, contact us at grantham@localagent.co.uk or call 01476 825258. We're the estate agency of choice in Grantham, ready to help you sell your property the way YOU want to! 

Visit us at www.securemysale.co.uk.

 


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